About
Good design starts long
before the first pixel.
I’m Fouad, a UX/UI & Product Design Lead with 14+ years of experience shaping digital products across the Middle East.
I connect user needs, product strategy, and business goals to turn complex challenges into meaningful experiences.
Based in
Cairo, Egypt
Now
UX Consultant
Tools
Languages
Arabic, English
Certified
NN/g UX · Google UX · IDF
Experience
14 years.
From design to direction.
Download CVDownload CVMay 2026 – Now
Independent
UX Consultant
Working with product teams as an independent UX consultant.
2022 – 2026
Emirates Auction Group
UX/UI Lead
Directed 10+ designers across 8+ platforms used by 15M+ users, with one unified design system behind all of them.
2018 – 2022
Unicom Group
UX Lead
Directed UX strategy across 20+ public-sector systems, leading 30+ cross-functional members and digitising paper transactions for 10+ ministries.
2016 – 2018
Pentavalue
Senior UX/UI Designer / UX Lead
Directed UX operations, product roadmaps, feature prioritization and delivery across high-traffic web and mobile apps.
2014 – 2016
Tawasol IT
Senior UX Designer
Led a cross-functional design team delivering user-centered web and mobile enterprise applications.
2013 – 2014
NTG Clarity Networks
Mid-Level UX Designer
Led interface design and business process analysis for 5+ enterprise applications.
2012 – 2013
asgatech
Junior UX Designer
Delivered UX/UI design, wireframes and business analysis for native mobile products across industries.
Impact
+30%
Post-win checkout conversion at Emirates Auction, from 40% to 70%.
+20%
Deposit conversion, with +15% bid activation, through research, heatmaps and funnel analytics.
10+
Ministries digitised, cutting processing from days to under 15 minutes.
20+
Public-sector systems where I directed UX strategy.
What I do best
Design Leadership & Mentorship
Product Strategy & Prioritization
UX Research & Data Analytics
Design Systems & DesignOps
UX Strategy & Problem Solving
Stakeholder Alignment
Information Architecture & Prototyping
Usability Testing & Accessibility
Let's build something.
Let's build something.
Let's build something.
Your product deserves design that actually works
About
Good design starts long
before the first pixel.
I’m Fouad, a UX/UI & Product Design Lead with 14+ years of experience shaping digital products across the Middle East.
I connect user needs, product strategy, and business goals to turn complex challenges into meaningful experiences.
Based in
Cairo, Egypt
Now
UX Consultant
Tools
Languages
Arabic, English
Certified
NN/g UX · Google UX · IDF
Experience
14 years.
From design to direction.
Download CVDownload CVMay 2026 – Now
Independent
UX Consultant
Working with product teams as an independent UX consultant.
2022 – 2026
Emirates Auction Group
UX/UI Lead
Directed 10+ designers across 8+ platforms used by 15M+ users, with one unified design system behind all of them.
2018 – 2022
Unicom Group
UX Lead
Directed UX strategy across 20+ public-sector systems, leading 30+ cross-functional members and digitising paper transactions for 10+ ministries.
2016 – 2018
Pentavalue
Senior UX/UI Designer / UX Lead
Directed UX operations, product roadmaps, feature prioritization and delivery across high-traffic web and mobile apps.
2014 – 2016
Tawasol IT
Senior UX Designer
Led a cross-functional design team delivering user-centered web and mobile enterprise applications.
2013 – 2014
NTG Clarity Networks
Mid-Level UX Designer
Led interface design and business process analysis for 5+ enterprise applications.
2012 – 2013
asgatech
Junior UX Designer
Delivered UX/UI design, wireframes and business analysis for native mobile products across industries.
Impact
+30%
Post-win checkout conversion at Emirates Auction, from 40% to 70%.
+20%
Deposit conversion, with +15% bid activation, through research, heatmaps and funnel analytics.
10+
Ministries digitised, cutting processing from days to under 15 minutes.
20+
Public-sector systems where I directed UX strategy.
What I do best
Design Leadership & Mentorship
Product Strategy & Prioritization
UX Research & Data Analytics
Design Systems & DesignOps
UX Strategy & Problem Solving
Stakeholder Alignment
Information Architecture & Prototyping
Usability Testing & Accessibility
Let's build something.
Let's build something.
Let's build something.
Your product deserves design that actually works
About
Good design starts long
before the first pixel.
I’m Fouad, a UX/UI & Product Design Lead with 14+ years of experience shaping digital products across the Middle East.
I connect user needs, product strategy, and business goals to turn complex challenges into meaningful experiences.
Based in
Cairo, Egypt
Now
UX Consultant
Tools
Languages
Arabic, English
Certified
NN/g UX · Google UX · IDF
Experience
14 years.
From design to direction.
Download CVDownload CVMay 2026 – Now
Independent
UX Consultant
Working with product teams as an independent UX consultant.
2022 – 2026
Emirates Auction Group
UX/UI Lead
Directed 10+ designers across 8+ platforms used by 15M+ users, with one unified design system behind all of them.
2018 – 2022
Unicom Group
UX Lead
Directed UX strategy across 20+ public-sector systems, leading 30+ cross-functional members and digitising paper transactions for 10+ ministries.
2016 – 2018
Pentavalue
Senior UX/UI Designer / UX Lead
Directed UX operations, product roadmaps, feature prioritization and delivery across high-traffic web and mobile apps.
2014 – 2016
Tawasol IT
Senior UX Designer
Led a cross-functional design team delivering user-centered web and mobile enterprise applications.
2013 – 2014
NTG Clarity Networks
Mid-Level UX Designer
Led interface design and business process analysis for 5+ enterprise applications.
2012 – 2013
asgatech
Junior UX Designer
Delivered UX/UI design, wireframes and business analysis for native mobile products across industries.
Impact
+30%
Post-win checkout conversion at Emirates Auction, from 40% to 70%.
+20%
Deposit conversion, with +15% bid activation, through research, heatmaps and funnel analytics.
10+
Ministries digitised, cutting processing from days to under 15 minutes.
20+
Public-sector systems where I directed UX strategy.
What I do best
Design Leadership & Mentorship
Product Strategy & Prioritization
UX Research & Data Analytics
Design Systems & DesignOps
UX Strategy & Problem Solving
Stakeholder Alignment
Information Architecture & Prototyping
Usability Testing & Accessibility
Let's build something.
Let's build something.
Let's build something.
Your product deserves design that actually works